Interactive Design


Put simply, it is designing an interaction between people, devices and information. Designing a product which a user can engage with. Where they have influence over the information presented and there is a clear action/reaction play between the technology and the user. In interaction design it is not just the what, why and who that is considered, the how and when play equally vital roles.

  • what- are you designing (look/type/information)
  • why- you are designing it (purpose/need)
  • who- is this design for (audience/client)
  • how- the user will interact with the information (function/navigation/UI/action)
  • when- is it appropriate for interaction to take place and what is its duration (time)

An interactive is anything that a person can control, or effect. Where communication or interaction occurs and the viewer becomes a user. This interaction can be as basic as hitting the back and forward arrows.

Pis epic journey: Creating the unforgettable 

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In this stunning site the user simply scrolls down the page to unlock new information. The frame-by-frame animation and Parallax scrolling used giving a beautiful effect and allowing the user to go back and forth like fast forwarding and rewinding a video on the information as it is unveiled.

Throughout the site other methods of interaction such as playing videos and clicking buttons become available.


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This website boosts multiple forms of navigation and ways for the user to interact with sites content and information. This includes filters, drag and drop, scrolling, buttons, meters, links, drop downs, maps, inputs, roll overs etc. the list is extensive.


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iTunes is another example of an interactive. They are everywhere. When using iTunes the user has control over what information (in this case music/video) they receive, when and how long this information is transmitted, how their library is organised and navigated. There is buttons, dials, options and information for almost everything. The user interacts with the technology and the content.

To find other inspiring interactive sites head here :


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