Information / Instructional design


Displaying, structuring and organising information so it is easier to understand and use. It is the creation of efficient and effective communication. Methods of information design include the use of hierarchy, categorisation and information architecture.

A great form of information design is the infographic. Infographics are the visual organisation and representation of information. Below are some examples of infographics and information/instructional design:

Wind Map 

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This is an infographic about the wind across the USA. Information is organised diagrammatically. There is a use of contrast and space to highlight key information and create a hierarchy.

Why Infographics

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Image sourced from:

This is an infographic about the use of infographics. Image and eye flow is used to efficiently inform the viewer about the comparison of using traditional and alternative ways of communicating information. The information is organised diagrammatically, highlighting key and relevant information by grouping via colour, type and contrast.

Supplement VS Food

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(partial screen grab of infographic) Image sourced from:

This infographic compares supplements to their equivalent food counterparts. Photographic imagery is used to replace text information allowing ease of understanding of a complex topic. The columns and headers used effectively organise the information into an easy to read format, with an obvious hierarchy and eye flow.


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